Hi, I'm Mario.
👨💻 I am a Hong Kong-based communicator with over 10 years of experience developing and amplifying digital content. My passion lies in connecting people with ideas.
💼 I am currently looking after Digital Communications for Asia at one of Switzerland’s largest financial institutions specialised in private wealth and asset management. Previously, I was with Credit Suisse, and HSBC.
☕ When not in the office, I enjoy catching up with new and old friends over coffee. Email me to get in touch!
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Experience
Digital Content Strategy
Building immersive omni-channel content experiences across websites, content hubs, social media and client emails
Strategizing across paid and organic formats with a focus on content engagement to support digital acquisition
Humanizing messaging through influencers or ambassadors
Social Media
Thought leadership amplification across LinkedIn, Instagram, Facebook, Twitter, WeChat and YouTube
Content direction, development and packaging
Campaign planning, activation and monitoring
Engagement and lead generation
Analytics by channel, format and topic
Wealth Management Investment Outlook
Global Supertrends Forum
Omni-channel Content Delivery
Game Changers #SheTalks
Filming & Editing
Production of video content to complement social media campaigns or marketing events
Video strategy/storyboarding, planning and production
Filming with professional equipment in-house or with agency partners
Editing for social media output
Travel to Asia video series
Meet our people video series
Performance-driven email content to complement marketing campaign or events
Content strategy, planning and production
Personalization, layout and design
Engagement and content experience tracking
Asian Investment Conference
Grad Special Campaign
Website
Content-rich websites that engage the right audiences and drive meaningful conversions
Content planning and strategy
Layout and publishing
Custom scripting for dynamic content
Search engine optimization
A/B testing and targeting
Digital quality management
Analytics
Campaign-driven homepages
Wealth Management, Family Office
Artona
Campaign landing pages
Asian Investment Conference
China Content Hub
Content Interviews
Rapid fire questions with Graham Allison and James Sweeney
Can auction formats help resolve global challenges: Paul Milgrom
Thanks!
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— Mario